{"id":3582034,"date":"2026-07-03T16:20:56","date_gmt":"2026-07-03T14:20:56","guid":{"rendered":"https:\/\/migflug.com\/jetflights\/bob-menery-arbys-cheesesteak-supersonic-mig-21\/"},"modified":"2026-07-22T09:49:49","modified_gmt":"2026-07-22T07:49:49","slug":"bob-menery-arbys-cheesesteak-supersonic-mig-21","status":"publish","type":"post","link":"https:\/\/migflug.com\/jetflights\/fr\/bob-menery-arbys-cheesesteak-supersonic-mig-21\/","title":{"rendered":"Un cheesesteak, un MiG-21 et Mach 1"},"content":{"rendered":"<style>.et_pb_title_container h1.entry-title { padding-top: 40px !important; }<\/style>\r\n\r\n<p>Somewhere over the Florida coast, at better than a thousand miles an hour, a man in an oxygen helmet unwrapped a cheesesteak, took a bite, and pulled a face you don&rsquo;t usually see outside a rollercoaster. That, apparently, is what it now takes to sell a sandwich.<\/p>\r\n\r\n<p>The man is Robby Berger, the gravel-voiced internet comedian who posts as <strong>@brilliantlydumb<\/strong>. The sandwich is Arby&rsquo;s new Angus Cheesesteak. The aircraft is a <a href=\"https:\/\/migflug.com\/aircraft\/mig-21-fishbed\">MiG-21<\/a> &mdash; a genuine supersonic fighter. Put them together and you get one of the more gloriously stupid brand stunts of the year: lunch, eaten past the speed of sound.<\/p>\r\n\r\n<p>The reel dropped on 16 June and detonated &mdash; roughly 78,000 likes, some 1,400 comments, and Arby&rsquo;s own account elbowing into the replies. For anyone who sells fighter-jet flights for a living, it&rsquo;s also a neat lesson: nothing sells a supersonic ride quite like watching someone try to eat in one.<\/p>\r\n\r\n\r\n<div style=\"background:#f0f4ff;border:1px solid #d6e0ff;border-radius:8px;padding:18px 22px;margin:26px 0\"><p style=\"margin:0 0 10px;font-weight:700;color:#333;font-size:15px\">Quick Facts<\/p><ul style=\"margin:0;padding-left:18px;line-height:1.9;color:#333\"><li><strong>Who:<\/strong> Robby Berger (@brilliantlydumb) &times; Arby&rsquo;s<\/li><li><strong>The stunt:<\/strong> Eating Arby&rsquo;s new Angus Cheesesteak at supersonic speed<\/li><li><strong>The aircraft:<\/strong> MiG-21 &mdash; a Mach-2-class supersonic fighter<\/li><li><strong>Posted:<\/strong> 16 June 2026<\/li><li><strong>Traction:<\/strong> ~78,000 likes, ~1,400 comments<\/li><li><strong>The tie-in:<\/strong> Arby&rsquo;s made the Angus Cheesesteak permanent on 23 June 2026<\/li><\/ul><\/div>\r\n\r\n\r\n<h2 style=\"padding-top:22px\">The Ad That Broke Containment<\/h2>\r\n\r\n<p>Berger has built a following of millions on exactly this: a booming announcer&rsquo;s voice, a straight face, and situations that have no business being taken seriously. A cheesesteak at 1,600 km\/h is squarely on brand.<\/p>\r\n\r\n<p>The clip opens like a movie trailer &mdash; &ldquo;Arby&rsquo;s Presents&rdquo; &mdash; before cutting to Bob strapped into the back seat, wrestling a foil-wrapped sandwich against the g-forces.<\/p>\r\n\r\n\r\n<figure class=\"wp-block-image size-large\" style=\"margin:0 0 24px\"><img data-opt-id=1888171694  fetchpriority=\"high\" decoding=\"async\" class=\"skip-lazy\" data-no-lazy=\"1\" loading=\"eager\" src=\"https:\/\/ml5psubhxdln.i.optimole.com\/cb:0e0_.b970\/w:auto\/h:auto\/q:mauto\/ig:avif\/https:\/\/migflug.com\/jetflights\/wp-content\/uploads\/sites\/4\/2026\/07\/bob-menery-supersonic-cheesesteak-funny-faces.gif\" alt=\"Animated sequence of Robby Berger reacting while eating an Arby\u2019s cheesesteak in a MiG-21\" style=\"max-width:100%;height:auto;border-radius:6px\"><figcaption style=\"font-size:13px;color:#777;text-align:center;margin-top:6px;font-style:italic\">The full range of Robby Berger: wide-eyed disbelief to a committed bite, somewhere over the coast at supersonic speed.<\/figcaption><\/figure>\r\n\r\n\r\n<p>The bit isn&rsquo;t the sandwich; it&rsquo;s the physics. Pulling Gs, breathing through a mask, fighting the pressure &mdash; and still going in for a bite. The comments filled with the usual chorus of &ldquo;how is this real.&rdquo;<\/p>\r\n\r\n<p>It works because it&rsquo;s clearly not faked. That&rsquo;s a real jet, a real passenger, and a face doing things a face only does when the horizon is tumbling.<\/p>\r\n\r\n<p>That the chain itself jumped into the replies with its own jokes tells you how well it landed. This wasn&rsquo;t a brand chasing a creator. It was a brand and a creator telling the same joke.<\/p>\r\n\r\n<p>Here&rsquo;s the original, if you somehow haven&rsquo;t sent it to three group chats already:<\/p>\r\n\r\n\r\n<div style=\"display:flex;justify-content:center;margin:26px 0\"><iframe class=\"skip-lazy\" data-no-lazy=\"1\" loading=\"eager\" src=\"https:\/\/www.instagram.com\/p\/DZpjLDxpRo2\/embed\/\" style=\"width:100%;max-width:540px;height:640px;border:none;border-radius:12px;overflow:hidden\" allowfullscreen scrolling=\"no\"><\/iframe><\/div>\r\n\r\n\r\n<h2 style=\"padding-top:22px\">A Cheesesteak Worth Mach 1?<\/h2>\r\n\r\n<p>The timing wasn&rsquo;t an accident. Arby&rsquo;s put real weight behind the Angus Cheesesteak: on 23 June it made the sandwich a permanent menu item, pitching it as a premium alternative to the usual burger.<\/p>\r\n\r\n<p>The recipe is the pitch &mdash; thinly shaved 100% Angus steak, melted Cooper cheese and caramelized onions on a sesame sub roll, with the company making a show of sending its team to Philadelphia to study the real thing.<\/p>\r\n\r\n\r\n<figure class=\"wp-block-image size-large\" style=\"margin:0 0 24px\"><img data-opt-id=297166489  fetchpriority=\"high\" decoding=\"async\" class=\"skip-lazy\" data-no-lazy=\"1\" loading=\"eager\" src=\"https:\/\/ml5psubhxdln.i.optimole.com\/cb:0e0_.b970\/w:auto\/h:auto\/q:mauto\/ig:avif\/https:\/\/migflug.com\/jetflights\/wp-content\/uploads\/sites\/4\/2026\/07\/bob-menery-inspects-arbys-cheesesteak-mig-21.jpg\" alt=\"Robby Berger unwrapping a foil-wrapped Arby\u2019s cheesesteak in the MiG-21 cockpit\" style=\"max-width:100%;height:auto;border-radius:6px\"><figcaption style=\"font-size:13px;color:#777;text-align:center;margin-top:6px;font-style:italic\">Inspecting the payload. The &ldquo;We Have the Meats&rdquo; bag rode along for the whole flight.<\/figcaption><\/figure>\r\n\r\n\r\n<p>To launch it, Arby&rsquo;s gave away 100,000 cheesesteaks and ran a separate comedy campaign. The fighter-jet reel was simply the loudest shot in a very loud rollout.<\/p>\r\n\r\n<p>Whether the sandwich is worth a Mach run is beside the point. The stunt gave a menu item a moment &mdash; and gave a lot of people their first look inside a real fighter cockpit.<\/p>\r\n\r\n\r\n<figure class=\"wp-block-image size-large\" style=\"margin:0 0 24px\"><img data-opt-id=2108059473  decoding=\"async\" class=\"skip-lazy\" data-no-lazy=\"1\" loading=\"eager\" src=\"https:\/\/ml5psubhxdln.i.optimole.com\/cb:0e0_.b970\/w:auto\/h:auto\/q:mauto\/ig:avif\/https:\/\/migflug.com\/jetflights\/wp-content\/uploads\/sites\/4\/2026\/07\/arbys-angus-cheesesteak-end-card.jpg\" alt=\"Arby\u2019s Angus Cheesesteak with a drink and curly fries\" style=\"max-width:100%;height:auto;border-radius:6px\"><figcaption style=\"font-size:13px;color:#777;text-align:center;margin-top:6px;font-style:italic\">The money shot Arby&rsquo;s was really after &mdash; the Angus Cheesesteak that started the whole flight.<\/figcaption><\/figure>\r\n\r\n\r\n<h2 style=\"padding-top:22px\">The Jet Doing the Heavy Lifting<\/h2>\r\n\r\n<p>The unsung star is the aircraft. The MiG-21 is one of the most-produced supersonic jets in history, a Cold War interceptor built to punch through Mach 2 &mdash; and a handful still fly civilians today.<\/p>\r\n\r\n\r\n<figure class=\"wp-block-image size-large\" style=\"margin:0 0 24px\"><img data-opt-id=489296279  decoding=\"async\" class=\"skip-lazy\" data-no-lazy=\"1\" loading=\"eager\" src=\"https:\/\/ml5psubhxdln.i.optimole.com\/cb:0e0_.b970\/w:auto\/h:auto\/q:mauto\/ig:avif\/https:\/\/migflug.com\/jetflights\/wp-content\/uploads\/sites\/4\/2026\/07\/mig-21um-takeoff-brilliantly-dumb-arbys-ad.jpg\" alt=\"A two-seat MiG-21UM fighter jet taking off in the Arby\u2019s commercial\" style=\"max-width:100%;height:auto;border-radius:6px\"><figcaption style=\"font-size:13px;color:#777;text-align:center;margin-top:6px;font-style:italic\">A two-seat MiG-21UM getting airborne. The same pressure that turns eating a sandwich into a comedy bit is what makes the ride unforgettable.<\/figcaption><\/figure>\r\n\r\n\r\n<p>That&rsquo;s the part worth remembering once the laughs fade: this isn&rsquo;t CGI or a simulator. It&rsquo;s the same <a href=\"https:\/\/migflug.com\/mig-21-launch\/\">MiG-21 supersonic experience<\/a> MiGFlug puts within reach of ordinary people &mdash; no military service required, just a strong stomach and a taste for going faster than sound. The cheesesteak is optional.<\/p>\r\n\r\n<p>Robby Berger got a viral hit out of it. Arby&rsquo;s got a launch nobody scrolled past. And a Cold War fighter reminded everyone that the fastest way to sell an experience is to let people watch someone actually have it.<\/p>\r\n\r\n<p style=\"font-style:italic;color:#777;font-size:13px;margin-top:26px\">Sources: Robby Berger (@brilliantlydumb) on Instagram; Arby&rsquo;s \/ Inspire Brands; Restaurant Dive; Brand Eating.<\/p>\r\n\r\n<!-- mf-faq -->\r\n\r\n<div class=\"mf-faq-block\"><style>.mf-faq-block{margin:34px 0}.mf-faq-item:not([open]) .mf-faq-answer{display:none !important}.mf-faq-block h2.mf-faq-h{padding-top:22px;margin-bottom:14px}.mf-faq-item{border:1px solid #e2e8f5;border-radius:8px;margin:0 0 10px;background:#fff}.mf-faq-item summary{list-style:none;cursor:pointer;padding:15px 50px 15px 18px;font-weight:600;color:#1a1a1a;position:relative;line-height:1.45;user-select:none}.mf-faq-item summary::-webkit-details-marker{display:none}.mf-faq-item summary::after{content:\"+\";position:absolute;right:18px;top:50%;transform:translateY(-50%);font-size:1.5em;font-weight:400;color:#5C91FF;line-height:1}.mf-faq-item[open] summary::after{content:\"\\2013\"}.mf-faq-item[open] summary{border-bottom:1px solid #eef1f8}.mf-faq-item summary:hover{background:#f5f8ff}.mf-faq-answer{padding:14px 18px;color:#333;line-height:1.6}.mf-faq-answer p{margin:0}.mf-faq-answer a{color:#5C91FF}<\/style><h2 class=\"mf-faq-h\">Related Questions<\/h2><details class=\"mf-faq-item\"><summary>Can you eat food while flying at supersonic speed?<\/summary><div class=\"mf-faq-answer\"><p>Eating at supersonic speed is possible but awkward, as internet comedian Robby Berger showed by eating an Arby's Angus Cheesesteak in a MiG-21 for a June 2026 marketing stunt. The challenge is not the speed itself but the environment: wearing an oxygen mask, pulling G-forces and fighting cockpit pressure while trying to take a bite. The reel drew around 78,000 likes.<\/p><\/div><\/details><details class=\"mf-faq-item\"><summary>What is the MiG-21 and can civilians fly in one?<\/summary><div class=\"mf-faq-answer\"><p>The MiG-21 is a Soviet Cold War interceptor and one of the most-produced supersonic jets in history, built to reach beyond Mach 2. A number of two-seat examples remain airworthy today and civilians can book flights in them. The same aircraft featured in the Arby's cheesesteak stunt is a genuine supersonic fighter, not a simulator or CGI.<\/p><\/div><\/details><details class=\"mf-faq-item\"><summary>What was the Arby's cheesesteak MiG-21 stunt?<\/summary><div class=\"mf-faq-answer\"><p>In June 2026, comedian Robby Berger, who posts as @brilliantlydumb, filmed himself eating Arby's new Angus Cheesesteak while flying at supersonic speed in a two-seat MiG-21. The reel dropped on 16 June and drew roughly 78,000 likes and 1,400 comments, with Arby's joining the replies. It was part of a launch that gave away 100,000 cheesesteaks.<\/p><\/div><\/details><details class=\"mf-faq-item\"><summary>How fast can a MiG-21 fly?<\/summary><div class=\"mf-faq-answer\"><p>The MiG-21 was designed as a supersonic interceptor capable of speeds beyond Mach 2, roughly twice the speed of sound. It was one of the most widely produced jet fighters ever built and served with air forces around the world during the Cold War. Its combination of speed and simplicity is why several remain flyable today for experience flights.<\/p><\/div><\/details><details class=\"mf-faq-item\"><summary>Has the MiG-21 ever been involved in famous espionage?<\/summary><div class=\"mf-faq-answer\"><p>Yes. In 1966, Israel's Mossad orchestrated Operation Diamond, persuading Iraqi pilot Munir Redfa to defect and deliver an intact MiG-21 to Israel. The <a href=\"https:\/\/migflug.com\/jetflights\/operation-diamond-mossad-munir-redfa-mig-21-1966\/\">stolen MiG-21 gave the West its first close look at the Soviet fighter<\/a>, shaping air combat tactics for years and cementing the type's Cold War legend.<\/p><\/div><\/details><\/div>\r\n<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Can you eat food while flying at supersonic speed?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Eating at supersonic speed is possible but awkward, as internet comedian Robby Berger showed by eating an Arby's Angus Cheesesteak in a MiG-21 for a June 2026 marketing stunt. The challenge is not the speed itself but the environment: wearing an oxygen mask, pulling G-forces and fighting cockpit pressure while trying to take a bite. The reel drew around 78,000 likes.\"}},{\"@type\":\"Question\",\"name\":\"What is the MiG-21 and can civilians fly in one?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The MiG-21 is a Soviet Cold War interceptor and one of the most-produced supersonic jets in history, built to reach beyond Mach 2. A number of two-seat examples remain airworthy today and civilians can book flights in them. The same aircraft featured in the Arby's cheesesteak stunt is a genuine supersonic fighter, not a simulator or CGI.\"}},{\"@type\":\"Question\",\"name\":\"What was the Arby's cheesesteak MiG-21 stunt?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"In June 2026, comedian Robby Berger, who posts as @brilliantlydumb, filmed himself eating Arby's new Angus Cheesesteak while flying at supersonic speed in a two-seat MiG-21. The reel dropped on 16 June and drew roughly 78,000 likes and 1,400 comments, with Arby's joining the replies. It was part of a launch that gave away 100,000 cheesesteaks.\"}},{\"@type\":\"Question\",\"name\":\"How fast can a MiG-21 fly?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The MiG-21 was designed as a supersonic interceptor capable of speeds beyond Mach 2, roughly twice the speed of sound. It was one of the most widely produced jet fighters ever built and served with air forces around the world during the Cold War. Its combination of speed and simplicity is why several remain flyable today for experience flights.\"}},{\"@type\":\"Question\",\"name\":\"Has the MiG-21 ever been involved in famous espionage?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes. In 1966, Israel's Mossad orchestrated Operation Diamond, persuading Iraqi pilot Munir Redfa to defect and deliver an intact MiG-21 to Israel. The <a href=\\\"https:\/\/migflug.com\/jetflights\/operation-diamond-mossad-munir-redfa-mig-21-1966\/\\\">stolen MiG-21 gave the West its first close look at the Soviet fighter<\/a>, shaping air combat tactics for years and cementing the type's Cold War legend.\"}}]}<\/script><!-- \/mf-faq -->\r\n\r\n<div style=\"background:#f0f4ff;border-left:4px solid #5C91FF;padding:16px 20px;margin:32px 0 8px;border-radius:0 8px 8px 0\"><p style=\"margin:0 0 8px;font-weight:600;color:#333\">Related Posts<\/p><p style=\"margin:4px 0\"><a href=\"https:\/\/migflug.com\/jetflights\/operation-diamond-mossad-munir-redfa-mig-21-1966\/\">A Spy, a Pilot, and a Stolen MiG-21<\/a><\/p><p style=\"margin:4px 0\"><a href=\"https:\/\/migflug.com\/mig-21-launch\/\">Fly a MiG-21 supersonic flight yourself<\/a><\/p><\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Somewhere over the Florida coast, at better than a thousand miles an hour, a man in an oxygen helmet unwrapped a cheesesteak, took a bite, and pulled a face you don&rsquo;t usually see outside a rollercoaster. That, apparently, is what it now takes to sell a sandwich. The man is Robby Berger, the gravel-voiced internet [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":3587980,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"editor_notices":[],"footnotes":""},"categories":[667,670],"tags":[675],"class_list":["post-3582034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inside-migflug","category-news","tag-priority-1"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Cheesesteak at Mach 1 in a Supersonic MiG-21<\/title>\n<meta name=\"description\" content=\"Arby&#039;s sent comedian Robby Berger past Mach 1 in a supersonic MiG-21 to eat a cheesesteak. 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